Novalie Global Trade

Novalie Global Trade is an international trading company offering a broad portfolio of authentic, high‑quality products in beauty, fashion, lifestyle, and home essentials. We source merchandise directly from Asia’s leading factories and verified partners, ensuring rigorous quality control at every step.

Like a modern department store, Novalie curates thousands of goods across categories – combining the variety of a retailer with the integrity of direct sourcing.

Products & Services

Novalie serves a wide range of customers – including retailers, beauty salons and spas, and individual shoppers – with tailored support and flexible ordering. Our product range includes:

Beauty & Personal Care: cosmetics, skincare, haircare and salon supplies

Fashion & Accessories: apparel, footwear, jewelry and handbags

Home & Lifestyle: home décor, wellness items, and daily essentials

By partnering directly with reputable factories and verifeid manufacturers, we guarantee each item is genuine and meets stringent quality standards.

Every product is inspected and approved through our established supply‑chain process, so customers receive only authentic goods, never imitations.

Quality & Authenticity

Authenticity is our highest priority. In a market where counterfeit goods are a known problem – often “unauthorized imitations” of genuine items that are “typically of inferior quality” – Novalie Global Trade strictly prohibits any replicas or knock-offs. We work only with trusted, vetted suppliers and monitor every stage of production and delivery.

This commitment ensures that every shipment arriving in the Middle East carries the promised quality, safety and brand integrity.

Regional Focus

Novalie specializes in the Middle Eastern and GCC markets (including the UAE, Saudi Arabia, Iraq, and neighboring countries), combining global sourcing power with deep local expertise. Our team understands the region’s business culture and regulations, and we handle logistics from factory to client reliably. With transparent practices and personal service, Novalie Global Trade has built a reputation as a trustworthy partner – the dependable gateway for authentic Asian-made beauty, fashion and lifestyle goods in the Gulf region.